Premium Hair Care Brand — Multi-Category Sensorial Launch
The Client
Premium hair care brand launching four products uniquely designed around coordinated scent combinations — paired with body wash and body lotion.
The Challenge
Validate consumer claims across four hair care products — each built around a distinct scent combination coordinated with body wash and lotion — before going to market across multiple categories simultaneously.
The Outcome
All claims across every product lineup fully supportable, with nearly all reaching 90%+ Top 2 Box agreement. Every marketing claim validated prior to launch. Verbatim confirmed a compelling and consistent sensorial proposition across both hair care and body product pairings.
Our Approach
2-week in-home use test among female consumers with four distinct hair care needs: volumizing, repair, shine, and hydration
Evaluations at initial use, one week, and two weeks
A subset also evaluated the corresponding body wash and lotion, validating the full sensorial system
