Research that Moved Decisions Forward.

A selection of client work organized by service area. Details are kept at the category level to protect client confidentiality.

Concept Testing Case Studies

Established Personal Cleansing Brand — Gen Z Sub-Line Launch

Personal Cleansing · Concept Test

European Skin Care & Supplement Brand — US Market Entry

Skin Care · Concept Test

Premium Hair Care Brand — Professional Salon Results Positioning

Hair Care · Concept Test

Package / Artwork Testing Case Studies

Established 2-in-1 Hair Care Brand — Shape, Artwork & Positioning

Hair Care · Pack Test

Emerging Male Grooming Brand — Disruptive Packaging & Virtual Shelf Test

Male Grooming · Pack Test

Large Personal Cleansing Brand — Body Wash & Bar Soap Artwork Refresh

Personal Cleansing · Pack Test

Claims Validation Testing Case Studies

Premium Hair Care Brand — Multi-Category Sensorial Launch

Hair Care · Claims Validation

Skin Care Brand — New-to-World Retinal Serum Claims Validation

Skin Care · Claims Validation

Super-Premium Skin Care Brand — Closing the Claims Gap Before Launch

Service tag : Skin Care · Claims Validation