European Skin Care & Supplement Brand — US Market Entry
The Client
European skin care and supplement brand focused on wellbeing, with no established US consumer base.
The Challenge
Evaluate concept routes for a planned US market entry — needing consumer-validated direction before committing to a launch strategy with no established stateside consumer base.
The Outcome
A lead concept identified on Appeal, Believability, Uniqueness, and Purchase Intent. Product variants ranked by consumer preference, establishing a recommended hero SKU and promotional focus for launch. Key efficacy claims language and believability gaps surfaced to sharpen go-to-market messaging.
Our Approach
Three concept routes tested via randomized sequential monadic online survey
Qualified target: female supplement and body lotion users
Design completed in one week; fieldwork in three days
Full report including verbatim analysis delivered by end of the same week
