Large Personal Cleansing Brand — Body Wash & Bar Soap Artwork Refresh
The Client
Large personal cleansing brand refreshing 2D artwork across both body wash and bar soap lines.
The Challenge
Confirm that a full 2D artwork refresh — across both body wash and bar soap — would move the brand forward with its target consumer without alienating the existing base.
The Outcome
Total base results were statistically at parity, but meaningful age-based differences provided a clear, consumer-grounded basis for selecting the direction best aligned with the target. Scent versioning decisions resolved in the same engagement — enabling a complete sensorial refresh in a single study.
Our Approach
Sequential monadic design among qualified body wash and bar soap users
Scent versioning questions incorporated alongside artwork evaluation
Full process from questionnaire design to final report completed in under two weeks
