Emerging Male Grooming Brand — Disruptive Packaging & Virtual Shelf Test
The Client
Fast-growing male grooming brand considering a disruptive packaging overhaul at a critical stage of retail growth.
The Challenge
Understand the real-world impact of a disruptive packaging overhaul on in-store visibility and shopper findability — before putting retail presence at risk during a critical growth stage.
The Outcome
New packaging delivered statistically significant improvements in basket penetration, sales at shelf, and shelf standout versus the current pack. Meaningful tradeoffs on liking and credibility were identified, with clear recommendations on visual hierarchy and launch communications to reinforce product efficacy.
Our Approach
Online virtual shelf test developed with a specialized shelf rendering vendor
Response captured across three distinct audiences: general male grooming shoppers, current brand buyers, and a priority target segment
Kick-off to final results delivered in three weeks
