Super-Premium Skin Care Brand — Closing the Claims Gap Before Launch
The Client
Super-premium skin care brand preparing to launch a new-to-world facial serum with a firm go-to-market timeline.
The Challenge
With the go-to-market timeline already set, existing clinical results did not fully cover the claims needed for a successful launch — requiring fast, purpose-built consumer validation to fill specific gaps.
The Outcome
All key claims validated at one week, with multiple launch-critical claims supported by 90%+ Top 2 Box ratings. The dual-touchpoint design distinguished immediately appreciated benefits from those that built with repeated use — providing a clear roadmap for packaging emphasis and communication sequencing at launch.
Our Approach
Accelerated in-home use test among qualified female facial serum users
Evaluations at initial application and after one week of regular use
Purpose-built to complement existing clinical data and close specific claims gaps
