Skin Care Brand — New-to-World Retinal Serum Claims Validation
The Client
Skin care brand preparing to launch a new-to-world retinal serum with gradual, progressive benefit delivery.
The Challenge
Validate consumer claims for a new-to-world retinal serum over an extended use period — recognizing that retinal delivers benefits gradually and requires an initial skin adjustment phase that a short-term test would fail to capture.
The Outcome
At 4 weeks, several claims reached 80%+ Top 2 Box. By 8 weeks, 20 distinct claims achieved 80%+ — with several reaching 90%+ — delivering comprehensive pre-launch validation. Findings also established a powerful consistent-use story for consumer communications.
Our Approach
8-week in-home use test among younger consumers with specific facial skin concerns
Evaluation checkpoints at 4 weeks and 8 weeks to track progressive benefit delivery
Timeline intentionally extended to reflect realistic usage patterns beyond the initial adjustment window
